Kelly Shipley ~ Dig'n Designs
Hi, I'm Kelly Shipley.
I am a Surface Designer and Collection Development Partner who creates thoughtfully crafted artwork for fabric, wallpaper, home décor, stationery, and lifestyle products.
My work is inspired by nostalgia, meaningful storytelling, timeless design, and the belief that beautiful products have the power to make a house feel like home. Whether I'm designing a pattern collection, developing coordinating artwork, or creating product concepts, my goal is always the same: to help people create spaces and experiences filled with comfort, beauty, and connection.
My creative journey began through digital design and evolved into a deep passion for surface pattern design, textile design, and visual storytelling. Over the years, I have developed expertise not only in creating original artwork, but also in understanding how designs move from concept to customer.
Today, I partner with manufacturers, brands, retailers, and product developers to create commercially minded collections that are both visually compelling and strategically aligned with business goals.
What sets my approach apart is that I look beyond individual patterns.
I think in terms of complete collection systems.
This includes:
• Surface pattern design
• Collection development
• Color story creation
• Product visualization and mockups
• Brand-aligned artwork adaptation
• Collection naming and storytelling
• Trend and consumer research
• Marketing-minded creative support
By combining design expertise with a background in business, marketing, and product development, I help bridge the gap between beautiful artwork and successful product experiences.
My signature style blends timeless elegance, approachable sophistication, and a touch of nostalgia, creating designs that feel both familiar and fresh. While my roots are inspired by farmhouse charm and heritage influences, my work is designed to complement a wide variety of interior styles and lifestyles.
I believe the best collaborations happen when creativity and strategy work together. Whether through licensing, custom design work, or creative partnerships, I love helping brands bring meaningful collections to life.
Let's Create Something Meaningful Together.
If you're looking for a creative partner who can contribute not only original artwork but also the strategic thinking needed to support a successful collection launch, I'd love to connect.
www.digndesigns.com
Email: Kelly@digndesigns.com
Instagram: @digndesigns
